While most of us may think we are good communicators, this exercise will show that you are not nearly as good a communicator as you think you are. Using principles from a book called Made To Stick by Chip and Dan Heath, participants learn how to create more memorable messages while also avoiding the curse of knowledge. (2 hrs)
Learning Objectives: After this block of instruction, the participants will be able to:
- List the 6 steps to creating a better message as prescribed in the book Made To Stick.
- Define the “curse of knowledge” as described in Made To Stick.
- List the 3 components of communication as studied by Dr. Albert Mebrahian.
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
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